Gaiam (pronounced "guy-um"), is a fusion of the words "Gaia" and "I am" Gaia, mother Earth, was honored on the Isle of Crete in ancient Greece 5,000 years ago by the Minoan civilization. This civilization valued education, art, science, recreation, and the environment and believed that the Earth was directly connected to its existence and daily life. The concept of Gaia stems from the ancient philosophy that the Earth is a living entity. At Gaiam, we believe that all of the Earth's living matter, air, oceans and land form an interconnected system that can be seen as a single entity. The word Gaiam represents planetary awareness, preservation and support of the interconnectivity of all living things. By nurturing, protecting and respecting our planet, its natural resources and its inhabitants, we enrich our own lives and those of future generations.